Tuesday 29 March 2011

Beautyrecommended.com

Give your skills a sprucing and get some fresh ideas for spring with beautyrecommend.com – a fabulous FREE online magazine that Max Factor has partnered with.

Launching this Thursday, this slick site for beauty buffs is a no-miss for your Favourites list! It’s a place where you can get the scoop on new products, bag some fab freebies, enter cool comps and perfect your techniques courtesy of some great demos. Best of all, it combines expert industry advice with reviews from real women, just like you!

Check out the vid for a taster of the tips, trends and treats that you can expect. And don’t forget that the site’s content is updated regularly – with a new batch of ideas, inspiration and interviews uploaded on the last Thursday of EVERY month. Enjoy! X

Friday 25 March 2011

Snap up a work of Kiss Art!

Pixie Lott's gorgeous work
Our fabulous fans will have the chance to scoop up a piece of beauty history from Monday, when works of art created by some of the hottest celebs on the style circuit are put up for a very special auction.

Max Factor has challenged a bevy of beauties including new Max Colour Effect face Eliza Doolittle, songstress Pixie Lott and fashionista Barbara Hulanicki to create one-off kiss-inspired pieces using nothing but a smooch-proof Lipfinity Lip Tint Pen.

Just as the lovely lip-tint redraws the rules of colour, offering gorgeous gals an easy way to define and shade their lips in hot kiss-proof shades, this campaign gives art a cute and quirky twist. Best of all, it’s for a good cause - all money raised will go to Macmillan Cancer Support.

The auction goes live on ebay.co.uk/ebayforcharity on March 28, and with all funds going to such a worthy charity, there’s no excuse not to get bidding!

Eliza Doolittle: it's all in the eyes. 





Barbara Hulanicki's fashion forward look!

Monday 21 March 2011

Get the Look: Marina's Dusk Apparition

Want to sparkle like a star this spring? Then check out the hot look that top makeup artist Caroline Barnes has created for the gorgeous new face of the Max Colour Effects range, Marina Diamondis. Smoky eyes are a classic look, but this fun take on the trend has a fashion-forward twist. “The look is young, fresh and beautiful – with an edge,” says Caroline.

Here’s how to work it:

1.Make eyes dazzle with Max Colour Effect Dip-In Eyeshadow in Ibiza Sunrise and sweep it into the inner corners.

2.Next sweep Max Colour Effect Dip-In Eyeshadow in Bronzed Glow from the centre of the lid towards the outer edges and along the lower lash line and blend with finger tips to soften the look.

3.Add drama and smudge Max Factor Kohl Eye Pencil along the lower lash line

4.Layer lashes with two coats of False Lash Effect.

5.Glaze lips with Max Colour Effect Lipgloss in Chocolate Brownie to give dusky eyes a rich classy look.

Q&A with Marina

How do you feel about being Max Factor’s Max Colour Effect ‘Big Night Out’ ambassador?


I’m really excited about being an ambassador for Max Factor’s vibrant Max Colour Effect collection as it is fun and celebrates individuality - two things close to my heart. The campaign, Max Colour Effect ‘Big Night Out’, is encouraging girls to be braver with colour, after all, colour is what life should be about; it allows us to play around with our looks and embrace identity.

Tell us a little bit more about your involvement in the Max Colour Effect ‘Big Night Out’ campaign?

‘Big Night Out’ kicked off with me having my own amazing new make-up look created by Caroline Barnes, Max Factor’s make-up artist, for an exclusive Max Colour Effect gig – which I absolutely loved plus I picked up some fab tips. Over the next few months you’ll be seeing more cool looks created for me by Caroline, so keep your eyes peeled! We’re on a mission to inspire girls to embrace make-up colour when getting ready for fun nights out – or if like me, anytime, a la my pink neon lips! Life would be incredibly boring if we didn’t have a collection like Max Colour Effect – all girls should try hot red lips and aqua eyes one night to bronze lips and golden eyes the next, in the spirit of celebrating individual style.

What are your favourite Max Colour Effect products?

There are so many to choose from – especially for the girl who loves colour - my make-up bag is literally jam-packed with the very cool and colourful Max Colour Effect. If I had to choose then I think I’d pick three: the Dip In Eye-shadows which come in a host of punchy colours and are really easy to apply, either as a block of rich colour across the entire lid or as a subtle shimmer across the lash line; a handful of the versatile Lip Glosses as they deliver a pop of vibrant colour on the lips – from orange through to pink – and can give a slick of gloss on top of lipstick – and finally, the cute pots of mini nail polishes as I’m really into clashing and on-trend nail colours.

Do you do anything differently with your beauty regime in summer and winter?

My beauty regime doesn’t really vary according to what season it is; it depends on what look I want to create. If you want to wear something, go for it - the weather shouldn’t determine your look!

Saturday 5 March 2011

Pink Twist

The rainbow's sweetest shade is one of the hottest hues of the coming season, but its coolest when worn with a zingy urban twist.

This fashion-forward look works just as beautifully on fair as on dark skin and the acid lime eyeshadow element gives it an ultra fresh edge. Follow these simple steps for cotton candy coolness in seconds:

* Radiant, luminous skin is a must for this look, so begin by applying Max Factor's Second Skin Foundation. The formula gives you a beautiful natural glow, subtly highlighting your bone structure and brightening up your features.

* Now take Max Factor's Max Trio Effect Eyeshadow in Sweet Pink. Using a large eyeshadow brush apply the centre shade, sweeping the colour from the crease of your lid to your brow bone, stopping just short of the brow itself. Contour up from your eye crease using an eyeshadow brush and the darkest of the three pink shades, Then, to highlight your brow bone, use the lightest shade from the Max Trio Effect Eyeshadow range in Precious Metals. The pearlescent finish will give subtle definition to your eyes.

* Now create a colour wash over the lid using Max Effect Dip-In Eyeshadow in Party Lime. Apply the colour from your lash line to your crease, adding a dab of the zingy green shade in inner corner of both eyes. Wing the colour out at the outer corners for an edgy party vibe and also line the lower lid as close to the lash line as possible.

* Using a round eyeshadow brush, apply a brown eyeshadow such as Earth Spirits Eyeshadow in Burnt Bark in your eye crease. Start from the outer corner and gradually work your way in, really blending the colour to give a subtly smoky crease line look.

* Finish with two fluttersome coats of Max Factor's Masterpiece Max Mascara.

* Now back to the face. Warm your cheeks with a flush of Miracle Touch Creamy Blush in Soft Candy. Apply the creamy formula to the apples of your cheeks for a radiant romantic glow.

* Apply a slick of Vibrant Curve Effect Lipgloss in Intuitive to your lips. The unique applicator really hugs their curves for a full, voluptuous finish in the hottest of hues.