Win a FREE False Lash Effect FUSION mascara!

Do you demand LENGTH & VOLUME from your lash look? Then you’ll love Max Factor’s NEW False Lash Effect FUSION mascara.

This fabulously fluttersome fix delivers uber-length and ultra-volume and is available to buy in Boots now (nationwide from May 2011).

Or why not enter our competition to win 1 of 100 that we are giving away, absolutely FREE!?

Award winning make-up artist Caroline Barnes adores our latest must-have, saying: “It’s a fantastic product for the girl who demands it all! It delivers super- full thick lashes, yet stretches the length too. There are no rules! You can wear it every day at work for a natural make-up look or layered up in the evenings to compliment a smoky eye for extreme lash glamour.”

To enter, we want to know what your favourite eye look is.

Email us at maxfactor@diss.net. 100 winners will be picked at random and the competition closes at midnight on June 30.

Good luck!

MF x


Competition Terms and Conditions

1.This competition is open to all residents in the UK and Ireland over 18 years of age excluding employees of Procter & Gamble UK and their agents, and anyone professionally associated with this promotion.

2. There will be 100 winners, who will each sent a Max Factor Fusion Mascara. There is no cash equivalent or alternative prize.

3. The winners may also appear in publicity including online, magazines and vodcasts until 01.01.2013

4. No purchase required. Entries are submitted at entrant(s) own risk. Screenshot is not proof of submission. Last date for receipt of entries is 12pm, Thursday 30th June 2011.

5. To enter please email: maxfactor@diss.net and answer the question posed: ’What’s your favourite eye look’

6.Entrants are required to:
a. Answer the question posed

7. Only 1 prize to be awarded per household. Winners will be drawn at random. Judges decision is final. Winning entrants will be contacted via email. Please allow 28 days for delivery

8.Winners will be notified by email by July 14th 2011

9. Procter & Gamble reserves the right to substitute the prize of equal or greater value in the event of unavailability due to circumstances outside their control.

10. By entering the competition, competitors agree to be bound by the rules and by any other requirements set out in the promotional material.

11.Information provided by competition entrants will be only be used to judge and administer the prizes. (used in accordance with Max Factor’s privacy policy, which is available at http://www.pg.com/privacy/english/privacy_notice.html ) Entry into the competition will be deemed to be agreement to your data being used for marketing purposes by Max Factor in accordance with the Max Factor competition Terms & Conditions.

12.PROMOTER: Procter & Gamble UK, Weybridge, Surrey, KT13 OXP

Expert of the Month: Antonia Rudebeck

Up-and-coming makeup artist Antonia has worked at catwalk shows around the globe, with magazines including Vogue and Glamour and has made-up celebrities including Paloma Faith, Cat Deeley and Daisy Lowe. She shares some of her backstage secrets with Max Factor fans.

How can aspiring makeup artists break into the industry?
Apply to do a good course. I went to Glauca Rossi in London, which is an excellent school with alumni including Hannah Murray, Jemma Kidd and Charlotte Tilbury. You should then invest in getting a book of your work together, before approaching makeup artistry agencies for jobs. Apply to assist on fashion shows and try to work with lots of makeup artists. If you work well with the head makeup artist and are in the right place at the right time you can sometimes become a first assistant.

What is good about being a first assistant?
It exposes you to all aspects of makeup artistry and you can work on everything from editorial shoots for the glossies, to designer shows to television programmes. You get to meet lots of people along the way, so it’s a great way to build your contacts and if you have the same vision as the person that you are assisting it can be hugely inspiring and a really great collaborative process.

What does it take to be a great makeup artist?
You need an artistic eye and you need to be able to get on well with people. Applying someone’s makeup is quite intimate, so you need to be able to put your subject at ease.

What is your personal favourite backstage beauty tip?
Prepping the skin is key to creating a flawless look. I love to use facial oils to massage the skin wherever possible. I also spend time using exfoliators, serums and moisturisers.

If you could work with any model or celebrity, for any show, who would it be and why?
Kate Moss – she has a fantastic reputation within the industry and has an iconic look, but is also really versatile.

Which S/S11 trends will you be wearing this season?
A punchy statement pout is the must-have look this season. Bright red is a bold look. As a general rule, blue toned reds look better on paler skin, whilst orangey shades suit darker tones. Play around and experiment though until you find a shade that suits you. Fuchsia is also fab and is very wearable, no matter what your skin tone is.

Where do you get the inspiration for your make up looks?
I love flicking through Dazed, 10, I-D, Pop and V. Italian Vogue is amazing for inspiration. Films such as Black Swan can also give you ideas and I love going to the V and A book shop to peruse the pages of photographic books.

What is your beauty philosophy?
Make the most of what you’ve got. If your eyes are your best features, accentuate them. If you’ve got great lips, don’t be afraid to go for a bold pout. Put extra effort into looking after your skin because your makeup will look so much better if your base is flawless.

There are lots of fab examples of Antonia's work below. To see more visit www.antoniarudebeck.com.