Get the New Year party look

Smouldering smoky eyes are a party season classic, which take your look from day to disco within seconds. With Max Factor's Smoky Eye Effect Eyeshadow, getting the look has never been so easy and what's more, you can enjoy perfect party peepers with a twist as our double-ended applicator comes in a range of shade combos. Follow these top tips to create a monochromatic smoke out in shimmering shades of black and white.

1. This look is all about high impact eyes and perfectly polished skin, so begin by exfoliating using a gentle scrub and then apply our new Ageless Elixir 2-in-1 Foundation + Serum in broad circular motions across the face. The silky formula will glide onto the skin, creating a gorgeous finish and disguising the appearance of fine lines and wrinkles whilst protecting from harmful UV rays with its SPF15. A dab of Mastertouch Concealer on the delicate under-eye area will also help to combat dark circles.

2.Prep the eyes with a primer and then use Max Factor’s Smoky Eye Effect Eyeshadow in Onyx Smoke to create a gorgeous smoke out in seconds. Use Step One of the double- ended applicator to apply a wash of iridescence on the brow bone and in the eyes’ inner corners, then create a wash of velvety black across the lid, in the socket and along the lower lash line using Step Two.

3. Line the eyes’ waterline using Liquid Effect Eye Pencil in Black Fire for extra definition, before applying Masterpiece Glide & Define Liquid Eyeliner to the lash line of the upper lids.

4. Give your lashes serious oomph with False Lash Effect FUSION mascara in black.

5.Leave lips understated – a quick slick of Max Colour Effect Cube Gloss in Nude Brown will make them look luscious but will keep the focus on your peepers.

6.Don a classic up-do and slip on a little black dress.

Products Used

A Million Max Factor lipsticks to be won!

Be ready for a fantastic promotion! Starting today, Kellog’s Special K is giving you a chance to win one million lipsticks! And not any lipsticks – our new Colour Elixir Lipstick in Ruby Tuesday!

 Special K and Max Factor share the same mission which is to help millions of women look and feel fabulous everyday. We want you to have the confidence to wear any colour you want, like a gorgeous, daring red dress, or our Ruby Tuesday lipstick, a bold and beautiful red shade! Designed with a special 'elixir' containing a 60% blend of skin emollients, conditioners and antioxidants including shea butter, white tea and aloe, Max Factor Colour Elixir Lipsticks help you get vibrant fashion colours with a polished catwalk effect. So take your first step of this colour journey by entering our competition!

Top tips for perfect party makeup

Get your makeup bag at the ready and supe-up your skills as the party season is almost upon us. With impromptu shindigs, office dos and family get-togethers on the horizon, now’s the time to experiment with some bold and beautiful looks. Our top tips will help you stay fresh, no matter how hard you party, and will see you through the season in super-sparkling style!

Face time
The festive period is one of the most socially demanding in the style calendar, with sun-starved days and late nights all taking their toll. Give winter skin some oomph by exfoliating regularly and applying a moisturiser with a hint of fake tan. Olay’s Total Effects Touch of Sun is a fabulous find. Couple it with a flawless foundation, such as Max Factor’s Ageless Elixir 2in1 Foundation +Serum and a dab of illuminating Mastertouch Concealer wherever your skin lacks lustre. 

Party eyes
Nothing says sexy like a smoky eye and Max Factor’s Smoky Eye Effect Eyeshadow will take your look from day to night in seconds. The secret is its simple-to-use double-ended applicator. Use Step One to create a wash of colour across your eyelid and Step Two to shade and contour. For a bold party look that’s bang on trend this season, try Indigo Mist, a dazzling mauve / turquoise number. A sweep of Max Factor’s Dip-In Eyeshadow in Ultra Violet (05) along the lower lash line will make your eyes pop like a dream.

On the lash
Fabulously fluttersome lashes shout instant glamour and there are lots of fantastic falsies out there to try. Don’t fancy the fiddle? Then try Max Factor’s False Lash Effect FUSION mascara. It delivers 100% more length and volume verses bare lashes, so you get a high impact look with minimal fuss. 

All that glitters
Shimmer your way through the shindigs, by applying a touch of sparkle to the inner corner of your eyes, to the very tops of your cheekbones and to the centre of your lips. Glitter can look gaudy if over-loaded but a light dusting feels ultra festive and will help your look shine. Try Max Factor’s Dip-In Eyeshadows which come in a variety of shimmering shades and a pop of Max Effect Lip Gloss in Ivory for a high shine finish. 

Screen siren lips
If you’re more of a lips than an eyes girl, get the party started with a show-stopping pout. Max Factor’s Colour Elixir Lipsticks are a go-to tool for makeup artists, delivering punchy colour, while moisturising and conditioning the lips. A crimson pout is a must-have this season, so try the Ruby Tuesday (715) shade. For something darker and a tad more fruity, try Mulberry (685) – berry nice indeed!

Kiss me quick
Not into lippie, but looking to for something super-soft for those under-the-mistletoe moments? Try a quick dab of Max Factor’s Xperience Sheer Gloss Balm. This luscious lip-fix offers a light way to wear colour and will keep your mouth super-smooth and ready for some Christmas crackers!

Party fingers nailed
When it comes to partying, finishing touches count. Match your lips to your nails for super sophisticated style, or opt for scarlet red to give your mitts glamorous glitz. Max Factor’s Max Effect Mini Nail Polish in Ruby Tusday looks fabulous and can be topped-up on the go.

Get the Fashion Awards Look!

The cream of the style world was out in force on Monday night attending The British Fashion Awards, one of the year’s most hotly anticipated events. From designers to models, the bash drew a roll-call of some of the industry’s biggest names and it was a night when ladies triumphed, with women winning many of the night’s gongs.

Of all the looks sported, we adored the get-up of the Designer Brand Award winner. The singer-turned-designer looked super-chic in a floor length cowl-neck dress with a plunging back, a classic chignon and most importantly a beautifully flawless face with subtley smoky eyes.

Follow our top tips for a similarly sophisticated finish that will see you through many a Christmas party in award-winning style:

1.This look is all about smoky eyes and perfectly polished skin, so begin by exfoliating using a gentle scrub and then apply our new Ageless Elixir 2-in-1 Foundation + Serum in broad circular motions across the face. The silky formula will glide onto the skin, creating a gorgeous finish and disguising the appearance of fine lines and wrinkles whilst protecting from harmful UV rays with its SPF15.

2.Prep the eyes with a primer and then use Max Factor’s Smoky Eye Effect Eyeshadow in Onyx Smoke to create a gorgeous smoke out in seconds. Use Step One of the double- ended applicator to apply a wash of iridescence on the brow bone and in the eyes’ inner corners, then create a wash of velvety black across the lid, in the socket and along the lower lash line using Step Two.

3.Line the eyes’ waterline using Liquid Effect Eye Pencil in Black Fire for extra definition, before applying Masterpiece Glide and Define Liquid Eyeliner to the lash line of the upper lids.

4.Give your lashes serious oomph with False Lash Effect FUSION mascara in black.

5.Leave lips understated – a quick slick of Max Colour Effect Cube Gloss in Nude Brown will make them look luscious but will keep the focus on your peepers.

6.Don and chignon and don’t forget to pout!