Top tips for festival style and beauty

Last weekend’s festival revelers had everything to contend with: arriving to muddy mayhem and leaving in sun-scorched heat. But while the weather might have been temperamental, the style stakes remained high and although wellies were mandatory footwear, a spectrum of fashion looks were out in force.
From boho-chic tea dresses to uber-short shorts teamed with cropped tees and cut-off waistcoats, the vibe was diverse but effortlessly cool. Beauty-wise, colour was a major player– with flashes of neon adding a summery splash to many a fiesta face.

A savvy mix of style and comfort is the key to a successful shindig season. So if you’re campsite-bound this summer, follow these top tips, which will ensure that you look fabulous from dawn until dusk.

Beauty
1. Max Factor’s Lasting Performance Foundation is the ideal base to your festival face as it offers an excellent level of durability. Boasting an eight-hour touch-proof system, it will keep your complexion looking flawless throughout the day.

2. Festivals are serious sleep deprivers, but you can keep your look fresh by applying Max Factor’s Mastertouch Concealer beneath your eyes. The illuminating formula will conceal dark circles helping you to look rested and alert. A quick dusting of Natural Minerals Bronzer over the cheek bones is another must for giving sleep starved skin a healthy glow.

3. For on-the-go eyes that are a cinch to apply but still have that all-important wow factor, add a flash of Max Colour Effect Dip-In Eyeshadow in Party Lime or Ultra Violet beneath your lower lashes and line your eyes using Max Factor’s new Liquid Effect Pencil in Black Fire for instant rock-chick cool.

4. Ultra long, volumised lashes are de rigueur at any shindig, so apply two coats of False Lash Effect FUSION mascara in Black for our ultimate fluttersome fix!

5. Give your lips a treat, applying Max Factor's Sheer Gloss Balm for a soft flush of colour and a gorgeous balmy feel.

Fashion
1. As the weather at UK festivals is notoriously unpredictable, footwear requires some serious thought. Forget flip-flops and instead plump for a pair of cowboy boots or, if the rain stays away, some canvas high tops. Both will keep your tootsies comfy when you’re getting down to the sounds. Add a pair of over-the-knee socks for a cheeky take on school girl cool.

2. Mini tunic dresses are bang on trend this season and make for a stylish but low-maintenance look. Pair yours with a chunky knit cardigan after hours and keep waists cinched in with a wide leather belt.

3. Shorts are another go-to look this summer. Opt for an embellished pair to add a touch of glam to your ensemble.

3. A lightweight parka jacket might not make the ultimate style statement but it will keep you dry and can be easily stowed away when the sun comes out. A quintessentially English wax jacket is another firm favourite on the style scene

5. Hide less-than-fresh tresses with a head scarf or give your hair a good blitzing with some dry shampoo.

6. We never thought we’d say it, but bum-bags are back in fashion and make the perfect pouch for all your festival essentials. Pack yours with everything you need to keep your makeup topped up and don’t forget to pack lip balm and a travel mirror.

Expert of the Month: Jake Nava

Award winning music video and advertising director Jake Nava has worked with a roll-call of some of the biggest stars in the business, including Beyonce, Britney Spears, Kylie Minogue, Pink, and Kate Moss. He recently directed Max Factor’s False Lash Effect FUSION ad and here talks about his inspirations and approaches.


How did the creative idea for the ad - expressing volume and length at once, come about?

Max Factor’s advertising creatives came up with the concept of Emma, the model, embodying the product attributes of length and volume, and I was then challenged to create something with the captivating vibe of one of my music videos. The trick of the film was to then retain the authentic music video style in the choreography, photography and styling whilst ensuring that the product shone through. I worked with the creatives on the concept of the film from start so that the film carried the right message in a authentic music video style.

I focused on giving Emma an iconic pop star charisma and created a believable fashion story that gave the impression of length and volume while still looking authentic and cool.


How do you approach directing a beauty ad versus other videos?

When I create a music video my aim is to construct the star in an iconic way that works with the song, and or come up with a concept which is unusual and engaging to watch. The performance, art direction, choreography, styling, story all have to promote that concept. For a beauty ad you focus more on promoting the product and the specific brand values.



How does Max Factor’s False Lash Effect FUSION ad differ from other beauty adverts that you have worked on?

The revelation of working with Max Factor was that the creatives involved understood that it was as important to create an aspirational film that has all the entertainment values of one of my music videos as it was to focus on the product. A lot of beauty adverts get so bogged down in technicality that they remind you of a bad science lesson. Working on the FUSION ad was different as it struck a perfect balance between communicating what the product was all about whilst still having the vibiness and relevance of one of my music videos, which makes it a lot more engaging than your average advert!

You have directed the music videos of some of the world’s hugest stars. How do you tap into the beauty of each individual?

I try to reach the most authentic aspect of each person’s character and then bring it to life through the video in a way that is on the pulse of now. Some videos are like mini films that tell a whole story and have lots of characterisation. Leona Lewis’ video for Happy and Alicia Keys’ for Unthinkable are both great examples that capture the essence of each artist. Other videosare more conceptual, or capture a style or a mood: The Beyonce video for Single Ladies is massively stripped back – just Beyonce dancing and singing, but if done the right way that can be all you need to create something memorable!


What does beauty mean to you?

Whatever is special, sexy, stylish or unusual about a person and makes them an individual is what makes them beautiful.

Who have you particularly loved working with?

I loved working with Halle Berry, Kate Moss, The rolling stones, Jay -Z, Nikki Manaj, Niomi Cambell, Doutzen Kroes and Robbi Williams to name a few, and all the jobs ive done with beyonce have been very special collaborations from crazy in love to single ladies or the ad we shot for Armani Diamonds. I recently worked with Tiny Tempah on a Lucazade spot, he was great and has a lot of untapped potential.

Are there any stars still on your wish list?

Adele is amazing. Her music is beautiful, personal and massively authentic. No gloss - just pure intimacy. I'm working on a action thriller movie and 'id love Natalie Portman for it, she's very gifted.


What’s the best thing about your job?

I get to watch people who are brilliant and at the top of their game do what they do best. Whether it’s Kate Moss modelling or Beyonce dancing: It’s a privilege.


Describe your approach in one sentence

My job is to take something that is already amazing and make it just that little bit more amazing – always carefully considering the best way forward.


Watch Jake Nava’s latest videos at www.cherrystudio.net

Watch the False Lash Effect Fusion ad here



 

Get the Look: Bronzed Goddess

Golden skin and sun-kissed tresses have long been the sunny season's must-have look – giving an instant impression of health and well-being and acting as the perfect canvas for summer’s hottest looks. Make-up artists choose to fake it rather than bake it though, shunning sun-bathing which is both ageing and skin-damaging and instead employing simple tricks for unblemished bronzed beauty. Now you can get the look too by following a few easy steps. Becoming a golden goddess that is guilt-free!

1.Ensure that you exfoliate your skin regularly to keep it buffed and smooth. Then introduce a gradual tanner into your beauty regime – Olay Total Effects Touch of Sun is a fantastic option as it helps fight the signs of ageing whilst also giving you a subtle sun-kissed glow. Apply the formula on your face, neck and décolletage.

2.A luminous base is the key component to the Bronzed Goddess look, so once you have moisturised, apply a radiant foundation, such as Max Factor's Second Skin Foundation. It subtly highlights your bone structure and brightens up your features for an incredibly natural but flawless look.

3.Once your face is completely dry and no longer tacky, take Max Factor’s Natural Minerals Bronzer and dust the glimmering powder in the hollows of your cheek bones, at the edge of your hairline and just ever so lightly across your forehead, the bridge of your nose and chin.

4.For a really sculpted look, take a highlighting cream or the palest eyeshadow from the Max Colour Effect Trio Eyeshadow palette in Precious Metals and use the iridescent shade to subtly highlight your brow bones, the top of your cheek bones, the bridge of your nose and your cupid’s bow.

5.Now for the eyes: Begin by applying a primer to the eyelids, then use Max Factor’s Smoky Eye Effect Eyeshadow in Bronze Haze. Use Step One to create a beautiful wash of golden gorgeousness across both your eyelids and in the inner corner or your eyes, near your tear duct. Follow up by using Step Two - the darker bronze shade, to contour at the outer corners of your eye as well as in your eye socket. Really blend the colour to create the perfect smoke out. Finish by rimming your eyes with Kohl Pencil, smudging slightly with a cotton bud for a sexy, sultry look, before coating your lashes with False Lash Effect FUSION mascara for serious length and volume.

6.Time to pay some lip service by applying a slick of Vibrant Curve Effect Lip Gloss in Smart to your puckered pout.

7.Keep your hair tousled: Avoid straighteners if you usually use them and instead embrace a natural wave.

8.And there you have it – a gorgeous golden goddess that’s good to go!

Go colour crazy with our Max Colour Effect comp!

As faces of our Max Colour Effect range, sizzling pop sensations Marina Diamandis and Eliza Doolittle know how to play with a kaleidoscope of the rainbow's brightest shades.

Now we want you to set your colour dial to the MAX by entering our very special competition launching on May 2.

For the next five weeks we will be making super-stars of our fabulous fans, showcasing a different gal's colour-tastic makeup look every Monday via a dazzling Facebook beauty banner.

If you want to be in with a chance of featuring AND winning a bag brimming with Max Factor goodies, simply email a photo of yourself sporting at least one Max Factor product to maxcoloureffect@diss.net

Make sure that you detail which product you used and don’t forget to include your full name and address (Full Ts & Cs below).

 For inspiration and ideas on how to take your colour to the max, click on our Colour Effect tab, where you’ll find ‘Get the Looks’ from top makeup artist Caroline Barnes, as sported by sexy songstresses Marina and Eliza. With 22 stunning new products/shades in the range, there are hot hues for everyone!

Eliza Doolittle

GOOD LUCK AND HAVE FUN PLAYING WITH COLOUR!

x

MCE 2.0 Competition Terms and Conditions

1. This competition is open to all residents in the UK and Ireland over 18 years of age excluding employees of Procter & Gamble UK and their agents, and anyone professionally associated with this promotion.

2. There will be 5 consecutive competitions and 5 winners.

3. To enter please email: maxcoloureffect@diss.net with a picture of yourself wearing at least one Max Factor product attached. For entries to be valid, entrants are required to:
a. Take an image of themselves wearing at least one Max Factor make up product
b. Email this photograph to maxcoloureffect @diss.net
a. Indicating which Max Factor product have been used
b. stating their contact details (Name, Surname and Postal Address)
Only entries that have this info will be considered as potential winners.

4. The winners may also appear in publicity including online, magazines and vodcasts until 01.01.2013.

5. No purchase required. Entries are submitted at entrant(s) own risk. Screenshot is not proof of submission. Last date for receipt of entries is midnight Thursday 2nd June 2011. The final winner’s photo will be uploaded on Monday 6th June 2011.

6. Each winner will be featured on the Facebook Banner spot. The time featured is at the discretion of Proctor & Gamble. Winners will also be sent a Max Factor goody bag. There is no cash equivalent or alternative prize.

7. Competition timings
Opens Closes Judging by independent judge Winners notified Winner announced
Phase 0 Mon 2nd May Thurs 5th May Friday 6th May Friday 6th May Mon 9th May
Phase 1 Mon 9th May Thurs 12th May Friday 13th May Friday 13th May Mon 16th May
Phase 2 Mon 16th May Thurs 19th May Friday 20th May Friday 20th May Mon 23th May
Phase 3 Mon 23th May Thurs 26th May Friday 27th May Friday 27th May Mon 30th May
Phase 4 Mon 30th May Thurs 2nd June Friday 3rd June Friday 3rd June Mon 6th June

8. All the weekly competitions will be treated independently, so the emails after the weekly deadline (Thursdays at midnight) will be disregarded.

9. Winners will be notified by email on a rolling basis on the Friday of each week. The newest winner’s image will be uploaded each Monday throughout the 5 week period.

10. Only 1 prize to be awarded per household. Judges decision is final. Winning entrants will be contacted via email. Please allow 28 days for delivery.

11. Procter & Gamble reserves the right to substitute the prize of equal or greater value in the event of unavailability due to circumstances outside their control. Procter & Gamble will not add entrants to any database.

12. By entering the competition, competitors agree to be bound by the rules and by any other requirements set out in the promotional material. By entering, entrants authorise DISS to access their data. Entrants can only enter one photograph.

14. Information provided by competition entrants will be only be used to judge and administer the prizes. (used in accordance with Max Factor’s privacy policy, which is available at http://www.pg.com/privacy/english/privacy_notice.html ) Entry into the competition will be deemed to be agreement to your data being used for marketing purposes by Max Factor in accordance with the Max Factor competition Terms & Conditions.

15.PROMOTER: Procter & Gamble UK, Weybridge, Surrey, KT13 OXP

Marina Diamandis

Win a FREE False Lash Effect FUSION mascara!

Do you demand LENGTH & VOLUME from your lash look? Then you’ll love Max Factor’s NEW False Lash Effect FUSION mascara.

This fabulously fluttersome fix delivers uber-length and ultra-volume and is available to buy in Boots now (nationwide from May 2011).

Or why not enter our competition to win 1 of 100 that we are giving away, absolutely FREE!?

Award winning make-up artist Caroline Barnes adores our latest must-have, saying: “It’s a fantastic product for the girl who demands it all! It delivers super- full thick lashes, yet stretches the length too. There are no rules! You can wear it every day at work for a natural make-up look or layered up in the evenings to compliment a smoky eye for extreme lash glamour.”

To enter, we want to know what your favourite eye look is.

Email us at maxfactor@diss.net. 100 winners will be picked at random and the competition closes at midnight on June 30.

Good luck!

MF x


Competition Terms and Conditions

1.This competition is open to all residents in the UK and Ireland over 18 years of age excluding employees of Procter & Gamble UK and their agents, and anyone professionally associated with this promotion.

2. There will be 100 winners, who will each sent a Max Factor Fusion Mascara. There is no cash equivalent or alternative prize.

3. The winners may also appear in publicity including online, magazines and vodcasts until 01.01.2013

4. No purchase required. Entries are submitted at entrant(s) own risk. Screenshot is not proof of submission. Last date for receipt of entries is 12pm, Thursday 30th June 2011.

5. To enter please email: maxfactor@diss.net and answer the question posed: ’What’s your favourite eye look’

6.Entrants are required to:
a. Answer the question posed

7. Only 1 prize to be awarded per household. Winners will be drawn at random. Judges decision is final. Winning entrants will be contacted via email. Please allow 28 days for delivery

8.Winners will be notified by email by July 14th 2011

9. Procter & Gamble reserves the right to substitute the prize of equal or greater value in the event of unavailability due to circumstances outside their control.

10. By entering the competition, competitors agree to be bound by the rules and by any other requirements set out in the promotional material.

11.Information provided by competition entrants will be only be used to judge and administer the prizes. (used in accordance with Max Factor’s privacy policy, which is available at http://www.pg.com/privacy/english/privacy_notice.html ) Entry into the competition will be deemed to be agreement to your data being used for marketing purposes by Max Factor in accordance with the Max Factor competition Terms & Conditions.

12.PROMOTER: Procter & Gamble UK, Weybridge, Surrey, KT13 OXP

Expert of the Month: Antonia Rudebeck

Up-and-coming makeup artist Antonia has worked at catwalk shows around the globe, with magazines including Vogue and Glamour and has made-up celebrities including Paloma Faith, Cat Deeley and Daisy Lowe. She shares some of her backstage secrets with Max Factor fans.

How can aspiring makeup artists break into the industry?
Apply to do a good course. I went to Glauca Rossi in London, which is an excellent school with alumni including Hannah Murray, Jemma Kidd and Charlotte Tilbury. You should then invest in getting a book of your work together, before approaching makeup artistry agencies for jobs. Apply to assist on fashion shows and try to work with lots of makeup artists. If you work well with the head makeup artist and are in the right place at the right time you can sometimes become a first assistant.

What is good about being a first assistant?
It exposes you to all aspects of makeup artistry and you can work on everything from editorial shoots for the glossies, to designer shows to television programmes. You get to meet lots of people along the way, so it’s a great way to build your contacts and if you have the same vision as the person that you are assisting it can be hugely inspiring and a really great collaborative process.

What does it take to be a great makeup artist?
You need an artistic eye and you need to be able to get on well with people. Applying someone’s makeup is quite intimate, so you need to be able to put your subject at ease.

What is your personal favourite backstage beauty tip?
Prepping the skin is key to creating a flawless look. I love to use facial oils to massage the skin wherever possible. I also spend time using exfoliators, serums and moisturisers.

If you could work with any model or celebrity, for any show, who would it be and why?
Kate Moss – she has a fantastic reputation within the industry and has an iconic look, but is also really versatile.

Which S/S11 trends will you be wearing this season?
A punchy statement pout is the must-have look this season. Bright red is a bold look. As a general rule, blue toned reds look better on paler skin, whilst orangey shades suit darker tones. Play around and experiment though until you find a shade that suits you. Fuchsia is also fab and is very wearable, no matter what your skin tone is.

Where do you get the inspiration for your make up looks?
I love flicking through Dazed, 10, I-D, Pop and V. Italian Vogue is amazing for inspiration. Films such as Black Swan can also give you ideas and I love going to the V and A book shop to peruse the pages of photographic books.

What is your beauty philosophy?
Make the most of what you’ve got. If your eyes are your best features, accentuate them. If you’ve got great lips, don’t be afraid to go for a bold pout. Put extra effort into looking after your skin because your makeup will look so much better if your base is flawless.

There are lots of fab examples of Antonia's work below. To see more visit www.antoniarudebeck.com.

Beautyrecommended.com

Give your skills a sprucing and get some fresh ideas for spring with beautyrecommend.com – a fabulous FREE online magazine that Max Factor has partnered with.

Launching this Thursday, this slick site for beauty buffs is a no-miss for your Favourites list! It’s a place where you can get the scoop on new products, bag some fab freebies, enter cool comps and perfect your techniques courtesy of some great demos. Best of all, it combines expert industry advice with reviews from real women, just like you!

Check out the vid for a taster of the tips, trends and treats that you can expect. And don’t forget that the site’s content is updated regularly – with a new batch of ideas, inspiration and interviews uploaded on the last Thursday of EVERY month. Enjoy! X