Bag some Summer Essentials!

Packing the perfect pamper pack for your summer get-away can prove tricky: Pesky airport regulations will only allow us gals to pack teeny weeny 100ml bottles in our hand luggage and a draining schedule of chilling out pool-side can mess with even the most militant make-up maestro’s beauty routine!

But when it comes to sun-down, whether you plan to be partying with pals or dining a deux, you’ll want to look glam and let’s not forget Facebook tag perfect!
Luckily, Max Factor has created the ideal Summer Beauty Essentials kit worth £25, which is completely free when you spend just £15* on Max Factor products.*

 Each compact candy striped travel tin contains:
Mini Masterpiece Max in Black 5.3ml
Mini Nailfinity in Disco Pink 4.5ml
Mini Vibrant Curve Effect in Bubbly 4.2ml
Mini Kohl Pencil in Black

So arm yourself with a couple of our latest must-haves, pick up your Essentials kit for free, then follow Max Factor's award-winning makeup artist Caroline Barnes’ top tips, to take your minis look to the max!

GET THE SUMMER ESSENTIALS LOOK
1 Lightly define your eye shape and line your lower lash line with a hint of Kohl pencil, and then open them out with two coats of Masterpiece Max Mascara.
2 Add a slick of Vibrant Curve Effect in Bubbly to the lips to create a summery pink pout.
3. Complete your look by painting nails with Nailfinity in Disco Pink.

All samples are available full size from Max Factor stockists.

And ladies, if you’re looking for inspiration on which products to choose in order to receive your free Summer Essentials, why not try:

Xperience Weightless Foundation
Fresh, beautiful skin is a must for summer and you can create a flawless looking base using Xperience Weightless Foundation. It delivers full to medium coverage but feels light and fresh on your face.

Max Effect Trio Eyeshadow
A low-maintenance works best for pool-side eyes, so create a simple wash over the lids with a neutral eye shadow such as the palest shade from Max Effect Trio Eyeshadow in Coco Crazy.

Miracle Touch Creamy Blush
When it’s summer everyone wants a fresh glow; a dab of Miracle Touch Creamy Blush in Soft Pink on the apples of both cheeks will give your look instant radiance.

All products are available at Boots.

*£15 must be spent in a single transaction. Available in larger Boots stores, while stocks last. Offer ends August 9, 2011.

Winners! False Lash Effect FUSION mascara

Thousands of beauty buffs entered our competition to bag one of 100 False Lash Effect FUSION mascaras for ultimate LENGTH and VOLUME lash glamour and we are super excited to announce the names of the lucky winners below.

If you’re name isn’t listed, don’t fret! You can still be in with a chance of snapping-up some must-have Max Factor products as we are currently running a competition to win every (yup every) product and shade from our smouldering Eye Effects collection.
This must-have tool-kit gives you all you need to perfect runway ready eyes, making catwalk cool simple and you, your own makeup artist.
Each party pack includes:

Step 1: 8 shades of Smoky Eye Effect Eyeshadow
Step 2: 6 shades of our NEW Liquid Effect Pencils
Step 3: 2 shades of NEW False Lash Effect Fusion Mascara

To find out how you can win click on the link now! Don’t forget to check out the Ts and Cs when you apply and get ready to take high-voltage eyes to the MAX!

False Lash Effect FUSION mascara winners

Amelia Clarke

Suzanne Burgess

Orlaith Mannion

Amelia Pearson

Genna Lode

Beverley Leek

Angie Allen

Inga Andersen

Andrea Lim

Laura Wildman

Kirsty Caffery

Jamie Gallant

Jade Vine

Kerry Kirkwood

Cheryl Dickson

Sumayya Ahmed

Nadia Mitab

Kayleigh Jennings

Christine Tatnall

Amanda Robertson

Stephanie Franklin

Tracey Rollings

Judith Luscombe

Florence Cross

Amanda Williams

Katie Bancroft

Rebecca Denyer

Alana Carruth

Catherine Pugh

Julie Henderson

Paula Sutton

Jeanette Purvis

Julie Brett

Victoria Yuill

Lisa Collins

Denice Copland

Lucy Martin

Diane Goulding

Fiona Brown

Diane Cole

Lorraine Devlin

James Benford

Zeshan Shabbir

Gill Saunders

Joanne Hunt

Danielle Graves

Katherine Daniels

Claire Parsons

Sarah Auguish

Kelly Koya

Michelle Lloyd

Helen Prest

Linda Savas

Sarah West

Kim Allen

Laura Aspil

Lyndsey Gill

Julie Thomas

Louise Paterson

Jennifer Thorpe

Margaret Dunlop

Nicola Blatherwick

Debbie Pickett

Victoria Smith

Julie Carley

Natalie Robbins

Emma Hughes

Claire Broony

Joanne Baldwin

Vicky Rowland

Lorraine Duff

Anne Benson

stacey Guilliatt

Joanne Wiggins

Eve Fleetwood

Avril Adams

P Patterson

Claire Tomlinson

Rebecca Heptonstall

Becky Patterson

Rosaleen Walsh

Anne-Marie Thomas

Sandra Gough

Isabelle Smith

Kate Downward

Leanne Amor

Lisa Pallett

Donna Brown

Mandy Moore

Christine Lungu

Brenda Farrell

Orlaith Freeman

Jigna Lakhman

Judy Stanton

Bethan Evans

Amy Mahon

Sherrie Yabsley

Hazel Christopher

Lynn Clarke

Fiona Craft

WIN THE EYE EFFECTS COLLECTION

Create high-impact eyes in seconds with Max Factor’s new Eye Effects Collection.

This must-have tool-kit offers you everything you need to perfect runway ready eyes, making catwalk cool simple and you, your own makeup artist.








Meet the Collection:


Step 1: Smoky Eye Effect Eyeshadow 

Sexy, smoky eyes are a cinch with this makeup bag must-have. The dual-ended applicator features two crayon tips – one to create a wash of colour across the lid, the other to shade and contour. A rainbow of complementary duos is available including the new Pink Plume and Blue Tempest shades, both available instore now.





Step 2: NEW Liquid Eye Effect Eye Pencils

Delivering a precision liquid line with the control of a pencil and featuring a built in smudger, our new miracle liner will enable you to create extra definition for show-stopping lined eyes. It comes in a range of super sexy shades, including Black Fire, Green Glow, Violet Voltage, Silver Spark, Lilac Flame and Brown Blaze.



Step 3: False Lash Effect FUSION Mascara

Max Factor’s latest lash wonder combines our biggest volumising brush with our best fibre lengthening formula, to give you up to 100% more LENGTH and VOLUME verses bare lashes. Apply the mascara to the lash base and sweep out to the tips for uber lash glamour.



WIN THE WHOLE COLLECTION:

Every week until September 30th we’re giving you the chance to snap up every shade in the entire collection. You'll be able to mix and match your way to ultimate eye impact with a dazzling array of combinations just waiting to be tried!

Each party pack will include:

Step 1: 8 shades of Smoky Eye Effect Eyeshadow
Step 2: 6 NEW Liquid Effect Pencils
Step 3: 2 shades of NEW False Lash Effect Fusion Mascara

To find out how you can win click on the link now! Don’t forget to check out the Ts and Cs when you apply and get ready to take high-voltage eyes to the MAX!

Top tips for festival style and beauty

Last weekend’s festival revelers had everything to contend with: arriving to muddy mayhem and leaving in sun-scorched heat. But while the weather might have been temperamental, the style stakes remained high and although wellies were mandatory footwear, a spectrum of fashion looks were out in force.
From boho-chic tea dresses to uber-short shorts teamed with cropped tees and cut-off waistcoats, the vibe was diverse but effortlessly cool. Beauty-wise, colour was a major player– with flashes of neon adding a summery splash to many a fiesta face.

A savvy mix of style and comfort is the key to a successful shindig season. So if you’re campsite-bound this summer, follow these top tips, which will ensure that you look fabulous from dawn until dusk.

Beauty
1. Max Factor’s Lasting Performance Foundation is the ideal base to your festival face as it offers an excellent level of durability. Boasting an eight-hour touch-proof system, it will keep your complexion looking flawless throughout the day.

2. Festivals are serious sleep deprivers, but you can keep your look fresh by applying Max Factor’s Mastertouch Concealer beneath your eyes. The illuminating formula will conceal dark circles helping you to look rested and alert. A quick dusting of Natural Minerals Bronzer over the cheek bones is another must for giving sleep starved skin a healthy glow.

3. For on-the-go eyes that are a cinch to apply but still have that all-important wow factor, add a flash of Max Colour Effect Dip-In Eyeshadow in Party Lime or Ultra Violet beneath your lower lashes and line your eyes using Max Factor’s new Liquid Effect Pencil in Black Fire for instant rock-chick cool.

4. Ultra long, volumised lashes are de rigueur at any shindig, so apply two coats of False Lash Effect FUSION mascara in Black for our ultimate fluttersome fix!

5. Give your lips a treat, applying Max Factor's Sheer Gloss Balm for a soft flush of colour and a gorgeous balmy feel.

Fashion
1. As the weather at UK festivals is notoriously unpredictable, footwear requires some serious thought. Forget flip-flops and instead plump for a pair of cowboy boots or, if the rain stays away, some canvas high tops. Both will keep your tootsies comfy when you’re getting down to the sounds. Add a pair of over-the-knee socks for a cheeky take on school girl cool.

2. Mini tunic dresses are bang on trend this season and make for a stylish but low-maintenance look. Pair yours with a chunky knit cardigan after hours and keep waists cinched in with a wide leather belt.

3. Shorts are another go-to look this summer. Opt for an embellished pair to add a touch of glam to your ensemble.

3. A lightweight parka jacket might not make the ultimate style statement but it will keep you dry and can be easily stowed away when the sun comes out. A quintessentially English wax jacket is another firm favourite on the style scene

5. Hide less-than-fresh tresses with a head scarf or give your hair a good blitzing with some dry shampoo.

6. We never thought we’d say it, but bum-bags are back in fashion and make the perfect pouch for all your festival essentials. Pack yours with everything you need to keep your makeup topped up and don’t forget to pack lip balm and a travel mirror.

Expert of the Month: Jake Nava

Award winning music video and advertising director Jake Nava has worked with a roll-call of some of the biggest stars in the business, including Beyonce, Britney Spears, Kylie Minogue, Pink, and Kate Moss. He recently directed Max Factor’s False Lash Effect FUSION ad and here talks about his inspirations and approaches.


How did the creative idea for the ad - expressing volume and length at once, come about?

Max Factor’s advertising creatives came up with the concept of Emma, the model, embodying the product attributes of length and volume, and I was then challenged to create something with the captivating vibe of one of my music videos. The trick of the film was to then retain the authentic music video style in the choreography, photography and styling whilst ensuring that the product shone through. I worked with the creatives on the concept of the film from start so that the film carried the right message in a authentic music video style.

I focused on giving Emma an iconic pop star charisma and created a believable fashion story that gave the impression of length and volume while still looking authentic and cool.


How do you approach directing a beauty ad versus other videos?

When I create a music video my aim is to construct the star in an iconic way that works with the song, and or come up with a concept which is unusual and engaging to watch. The performance, art direction, choreography, styling, story all have to promote that concept. For a beauty ad you focus more on promoting the product and the specific brand values.



How does Max Factor’s False Lash Effect FUSION ad differ from other beauty adverts that you have worked on?

The revelation of working with Max Factor was that the creatives involved understood that it was as important to create an aspirational film that has all the entertainment values of one of my music videos as it was to focus on the product. A lot of beauty adverts get so bogged down in technicality that they remind you of a bad science lesson. Working on the FUSION ad was different as it struck a perfect balance between communicating what the product was all about whilst still having the vibiness and relevance of one of my music videos, which makes it a lot more engaging than your average advert!

You have directed the music videos of some of the world’s hugest stars. How do you tap into the beauty of each individual?

I try to reach the most authentic aspect of each person’s character and then bring it to life through the video in a way that is on the pulse of now. Some videos are like mini films that tell a whole story and have lots of characterisation. Leona Lewis’ video for Happy and Alicia Keys’ for Unthinkable are both great examples that capture the essence of each artist. Other videosare more conceptual, or capture a style or a mood: The Beyonce video for Single Ladies is massively stripped back – just Beyonce dancing and singing, but if done the right way that can be all you need to create something memorable!


What does beauty mean to you?

Whatever is special, sexy, stylish or unusual about a person and makes them an individual is what makes them beautiful.

Who have you particularly loved working with?

I loved working with Halle Berry, Kate Moss, The rolling stones, Jay -Z, Nikki Manaj, Niomi Cambell, Doutzen Kroes and Robbi Williams to name a few, and all the jobs ive done with beyonce have been very special collaborations from crazy in love to single ladies or the ad we shot for Armani Diamonds. I recently worked with Tiny Tempah on a Lucazade spot, he was great and has a lot of untapped potential.

Are there any stars still on your wish list?

Adele is amazing. Her music is beautiful, personal and massively authentic. No gloss - just pure intimacy. I'm working on a action thriller movie and 'id love Natalie Portman for it, she's very gifted.


What’s the best thing about your job?

I get to watch people who are brilliant and at the top of their game do what they do best. Whether it’s Kate Moss modelling or Beyonce dancing: It’s a privilege.


Describe your approach in one sentence

My job is to take something that is already amazing and make it just that little bit more amazing – always carefully considering the best way forward.


Watch Jake Nava’s latest videos at www.cherrystudio.net

Watch the False Lash Effect Fusion ad here



 

Get the Look: Bronzed Goddess

Golden skin and sun-kissed tresses have long been the sunny season's must-have look – giving an instant impression of health and well-being and acting as the perfect canvas for summer’s hottest looks. Make-up artists choose to fake it rather than bake it though, shunning sun-bathing which is both ageing and skin-damaging and instead employing simple tricks for unblemished bronzed beauty. Now you can get the look too by following a few easy steps. Becoming a golden goddess that is guilt-free!

1.Ensure that you exfoliate your skin regularly to keep it buffed and smooth. Then introduce a gradual tanner into your beauty regime – Olay Total Effects Touch of Sun is a fantastic option as it helps fight the signs of ageing whilst also giving you a subtle sun-kissed glow. Apply the formula on your face, neck and décolletage.

2.A luminous base is the key component to the Bronzed Goddess look, so once you have moisturised, apply a radiant foundation, such as Max Factor's Second Skin Foundation. It subtly highlights your bone structure and brightens up your features for an incredibly natural but flawless look.

3.Once your face is completely dry and no longer tacky, take Max Factor’s Natural Minerals Bronzer and dust the glimmering powder in the hollows of your cheek bones, at the edge of your hairline and just ever so lightly across your forehead, the bridge of your nose and chin.

4.For a really sculpted look, take a highlighting cream or the palest eyeshadow from the Max Colour Effect Trio Eyeshadow palette in Precious Metals and use the iridescent shade to subtly highlight your brow bones, the top of your cheek bones, the bridge of your nose and your cupid’s bow.

5.Now for the eyes: Begin by applying a primer to the eyelids, then use Max Factor’s Smoky Eye Effect Eyeshadow in Bronze Haze. Use Step One to create a beautiful wash of golden gorgeousness across both your eyelids and in the inner corner or your eyes, near your tear duct. Follow up by using Step Two - the darker bronze shade, to contour at the outer corners of your eye as well as in your eye socket. Really blend the colour to create the perfect smoke out. Finish by rimming your eyes with Kohl Pencil, smudging slightly with a cotton bud for a sexy, sultry look, before coating your lashes with False Lash Effect FUSION mascara for serious length and volume.

6.Time to pay some lip service by applying a slick of Vibrant Curve Effect Lip Gloss in Smart to your puckered pout.

7.Keep your hair tousled: Avoid straighteners if you usually use them and instead embrace a natural wave.

8.And there you have it – a gorgeous golden goddess that’s good to go!

Go colour crazy with our Max Colour Effect comp!

As faces of our Max Colour Effect range, sizzling pop sensations Marina Diamandis and Eliza Doolittle know how to play with a kaleidoscope of the rainbow's brightest shades.

Now we want you to set your colour dial to the MAX by entering our very special competition launching on May 2.

For the next five weeks we will be making super-stars of our fabulous fans, showcasing a different gal's colour-tastic makeup look every Monday via a dazzling Facebook beauty banner.

If you want to be in with a chance of featuring AND winning a bag brimming with Max Factor goodies, simply email a photo of yourself sporting at least one Max Factor product to maxcoloureffect@diss.net

Make sure that you detail which product you used and don’t forget to include your full name and address (Full Ts & Cs below).

 For inspiration and ideas on how to take your colour to the max, click on our Colour Effect tab, where you’ll find ‘Get the Looks’ from top makeup artist Caroline Barnes, as sported by sexy songstresses Marina and Eliza. With 22 stunning new products/shades in the range, there are hot hues for everyone!

Eliza Doolittle

GOOD LUCK AND HAVE FUN PLAYING WITH COLOUR!

x

MCE 2.0 Competition Terms and Conditions

1. This competition is open to all residents in the UK and Ireland over 18 years of age excluding employees of Procter & Gamble UK and their agents, and anyone professionally associated with this promotion.

2. There will be 5 consecutive competitions and 5 winners.

3. To enter please email: maxcoloureffect@diss.net with a picture of yourself wearing at least one Max Factor product attached. For entries to be valid, entrants are required to:
a. Take an image of themselves wearing at least one Max Factor make up product
b. Email this photograph to maxcoloureffect @diss.net
a. Indicating which Max Factor product have been used
b. stating their contact details (Name, Surname and Postal Address)
Only entries that have this info will be considered as potential winners.

4. The winners may also appear in publicity including online, magazines and vodcasts until 01.01.2013.

5. No purchase required. Entries are submitted at entrant(s) own risk. Screenshot is not proof of submission. Last date for receipt of entries is midnight Thursday 2nd June 2011. The final winner’s photo will be uploaded on Monday 6th June 2011.

6. Each winner will be featured on the Facebook Banner spot. The time featured is at the discretion of Proctor & Gamble. Winners will also be sent a Max Factor goody bag. There is no cash equivalent or alternative prize.

7. Competition timings
Opens Closes Judging by independent judge Winners notified Winner announced
Phase 0 Mon 2nd May Thurs 5th May Friday 6th May Friday 6th May Mon 9th May
Phase 1 Mon 9th May Thurs 12th May Friday 13th May Friday 13th May Mon 16th May
Phase 2 Mon 16th May Thurs 19th May Friday 20th May Friday 20th May Mon 23th May
Phase 3 Mon 23th May Thurs 26th May Friday 27th May Friday 27th May Mon 30th May
Phase 4 Mon 30th May Thurs 2nd June Friday 3rd June Friday 3rd June Mon 6th June

8. All the weekly competitions will be treated independently, so the emails after the weekly deadline (Thursdays at midnight) will be disregarded.

9. Winners will be notified by email on a rolling basis on the Friday of each week. The newest winner’s image will be uploaded each Monday throughout the 5 week period.

10. Only 1 prize to be awarded per household. Judges decision is final. Winning entrants will be contacted via email. Please allow 28 days for delivery.

11. Procter & Gamble reserves the right to substitute the prize of equal or greater value in the event of unavailability due to circumstances outside their control. Procter & Gamble will not add entrants to any database.

12. By entering the competition, competitors agree to be bound by the rules and by any other requirements set out in the promotional material. By entering, entrants authorise DISS to access their data. Entrants can only enter one photograph.

14. Information provided by competition entrants will be only be used to judge and administer the prizes. (used in accordance with Max Factor’s privacy policy, which is available at http://www.pg.com/privacy/english/privacy_notice.html ) Entry into the competition will be deemed to be agreement to your data being used for marketing purposes by Max Factor in accordance with the Max Factor competition Terms & Conditions.

15.PROMOTER: Procter & Gamble UK, Weybridge, Surrey, KT13 OXP

Marina Diamandis