Max Factor Blog: Expert of the Month: Emma Maclaren

Photographer: Jonas Bresnan

World-class model Emma is one of Max Factor’s main faces and has starred in campaigns for our Lash Extension Effect and False Lash Effect FUSION mascara, Xperience range and Vibrant Curve Effect Lipgloss. Here she gives our blogger the skinny on what it’s like to be at the top of your game.

How did you get into modelling?
I was scouted on a school trip to the Clothes Show Live at Birmingham’s NEC when I was just 13. I was very young and innocent and knew absolutely nothing about fashion or modelling, but I must have stood out because I was so much taller than all my friends!

What do you love most about being a model?
Getting to travel to some of the world’s most exclusive locations is a privilege. One of my first jobs was a shoot for American Glamour on a beautiful, exotic beach in Mexico and I have also shot for Elle in St Lucia. I also get to work with some of the industry’s great photographers, such as Craig McDean on the Max Factor print work.

What makes a successful model?
I come from a theatrical background which has given me confidence as a model as I love the element of performance. After the photographer has told you the creative concept and Hair and Makeup have worked their magic, it is up to you to bring the story to life, and that is something I adore.

Which Max Factor campaigns have you most enjoyed working on and why?
I loved working on the Vibrant Curve Effect Lipgloss and False Lash Effect Fusion Mascara adverts as there was lots of dancing involved, which was hard work but very rewarding. I also thought the butterfly concept in the Xperience Weightless Foundation advert was incredibly pretty. It was a perfect expression of the product and I got to wear the pretty dress and float like a butterfly!

What is your normal makeup routine?
During the week I don’t wear much makeup as I have to wear so much being a model, but if I am going out and want to look glamorous, I focus on either my eyes or lips. Max Factor’s Smoky Eye Effect Eyeshadow is great if you want a sexy, smoky eye look. Otherwise I will just wear mascara and opt for a classic red lip.

What are your make-up bag must-haves?
Max Factor’s Lash Extension Effect mascara is perfect for my lashes. It makes them very sexy and full, giving them a feline edge without looking overly voluminous. The Xperience Weightless Foundation in Dark Gypsum gives my skin a healthy glow. I use a little concealer for blemishes and a good lip balm to hydrate my lips. My signature scent is Burberry Brit which is a very feminine fragrance with notes of pear, lime and peony.

Flying a lot can wreak havoc on your skin. How do you keep your complexion clear?
I always carry a mini toner, moisturiser and a floral spritz spray, which keeps my skin hydrated and also smells lovely.

Favourite fashion show?
It’s always exciting to walk in a Christian Dior show - they are really theatrical and sexy, despite the stress of having to walk in extremely high heels!

What new season swaps are you making as we move from summer to autumn?
In the summer I mainly wear nautical stripes as they bring out my blue eyes, but for autumn/winter I prefer a layered look, with lots of cashmere in shades of charcoal grey and black and asymmetric styling.

What is your top beauty tip?
Always curl your eyelashes before you apply your mascara as it makes you eyes appear much bigger and really fans out your lashes.

See more of Emma’s work at www.models1.co.uk

http://www.youtube.com/user/MaxfactorUK