Max Factor Blog: London's Fashion Fiesta!

Bora Aksu. Photography: Matt Hass

It was London's turn for a slice of the style action last week and on catwalks across the capital models galore were strutting their stuff!

We checked in at some of the hottest shows to bring you the scoop on upcoming trends and deliver the skinny on the kind of looks we’ll all be rocking come Spring / Summer 2012.

Bora Aksu’s presentation was a must-have ticket for the style savvy, with fashionistas and celebs aplenty taking up residency on the front row.

The designer showcased an uber romantic collection with lots of lace and corsetry parading on a petal strewn catwalk in a rainbow of shades from taupe to turquoise.

The models' skin was cashmere soft – get a similar look with Max Factor’s Smooth Effect Foundation. Cheeks were warmed with a bronzer such as Max Factor’s Natural Minerals Bronzer. Eyes should be washed in bronze and rimmed in liner, try the Smoky Eye Effect Eyeshadow in Bronze Haze and Liquid Effect Pencil in Black Fire.

Corrie Nielsen’s show was another hot ticket. The winner of last year’s Fashion Fringe prize presented a gorgeous collection of oriental style dresses with fine stitched detailing. Acid lemon dresses were paired with lime washed eyes - try applying Max Factor’s Max Colour Effect Dip-In Eyeshadow in Party Lime across the lid, up to the brow bone and in the inner corners. Lips were finished in a toffee gloss – try Max Colour Effect Cube Gloss in Nude Brown for a similarly luxurious effect.

While at Zoe Jordan’s show the designs harked back to the glamour of a bygone era. A riot of colour abounded the runway with bright dragonfly prints fluttering free.

A palette of ginger, rust and caramel dresses brought additional richness to her summer palette, while the use of silks and ruche detailing kept the look luxurious and fabulously feminine. Models sported flawless skin, flushed, glowing cheeks and a pop of summery coral on the lips. Try Max Factor’s Ageless Elixir 2-in1 Foundation & Serum, Miracle Touch Creamy Blush in Soft Copper and new Colour Elixir Lipstick in Pink Brandy for a similar look, before finishing your lashes with two generous coats of Masterpiece Max mascara in Black.