Catwalk round-up A/W’11

A crispness in the air, the turning of the trees and that unmistakable crunch underfoot all spell the start of autumn and here at Max Factor we can’t wait to experiment with the new season’s coolest looks. The style stakes were well and truly set on the catwalks of New York, London, Milan and Paris. Here is part one of our top trend picks, which will ensure you look super stylish as the leaves start to fall!

Autumn bronze

With its rich palette of burnt browns and glinting golds, this look encapsulates everything that is glorious about autumn. Smouldering smoky eyes form the focus, the skin is flawless and cashmere soft, while lips are effortlessly understated.

Get the look:

1. Begin by applying Max Factor’s Smooth Effect Foundation in broad circular sweeps across the face. The fab formula creates a flawless canvas, whilst a light dusting of Natural Minerals Bronzer in the hollows of your cheek bones will give you a gorgeous glow. 

2. Now take Smoky Eye Effect Eyeshadow in Bronze Haze. Use Step One of the double-ended applicator to create a wash of gold across both lids. Then use Step Two to define and contour. 

3. Line both the upper and lower lid as close to the lash line as possible with Liquid Effect Eye Pencil in Brown Blaze, teasing with the in-built smudger for sexy finish. 

4. Coat the lashes with False Lash Effect FUSION Mascara  

5. Apply a rich pinkish-brown lipstick, such as our new Colour Elixir Lipstick in Mulberry to the lips. 

Get the Look

Sixties chic

Give the classic baby doll look a fashion-forward twist with this edgy and modern take on the Twiggy-esque trend.

Get the look:

1. Create a radiant base using Max Factor’s Second Skin Foundation. The water-based formula subtly highlights your bone structure, brightening your features for youthful luminosity.

2. Apply a wash of a peachy eyeshadow, such as the orange shade from Max Colour Effect Trio Eyeshadow in Queen Bee to the lids adding a soft pop of sunshine yellow to the inner corners of the eye. 

3. Line the eyes with graphic drama using Max Factor’s Glide and Define Liquid Eyeliner and coat the lashes, both top and bottom with False Lash Effect FUSION Mascara. A smudged, slightly rocky look is your aim, so don’t worry about being too precise with your application.

4. Lips are finished with a simple slick of Xperience Sheer Gloss Lip Balm.

Girl time with Eliza

Sizzling pop sensation Eliza Doolittle is known for her super-cute and quirky style as well as being the face of Max Factor’s Colour Effects range, so when EMI records auctioned a morning with her and top makeup artist Caroline Barnes, beauty buffs entered in their droves.
The lucky winners - Anna and her daughter Juliette, got to spend several stylish hours in the company of the crack team – first getting pampered to polished perfection by celebrity makeup artist Caroline and then getting the chance to talk style, beauty and all things pop with Eliza.

From a makeup case over-flowing with Max Factor must-haves, Caroline set to work. She taught Anna the importance of skin prep, before applying Max Factor's new Ageless Elixir 2-in1 Foundation + Serum, a fabulous face fix that provides instant coverage for fine lines, reducing their appearance and has had the beauty editors raving.

A dab of Miracle Touch Creamy Blush in Soft Copper was applied to Anna's cheeks and then it was time for the eyes. Caroline created a wash of sophistication with the Masterpiece Precision Eyeshadow in Coco before treating the lashes to two coats of Lash Extension Effect Mascara for fluttersome fabulousness. Lips were finished with Max Factor’s new Elixir Lipstick in Pink Brandy and the Max Effect Cube Gloss in Nude Brown.

Juliette kept her look minimal and let her youthful radiance do the talking. Just a soft flush of Miracle Touch Creamy Blush in Soft Copper on the cheeks, a pop of the Nude Brown Cube Gloss on the lips and eyes that were subtly enhanced with Liquid Effect Eye Pencil in Violet Voltage and Lash Extension Effect mascara in Brown.






The lucky winners then got some girl-time with one of pop’s brightest stars before leaving with goodie bags, brimming with treats from the day.

Expert of the Month: Emma Maclaren

Photographer: Jonas Bresnan

World-class model Emma is one of Max Factor’s main faces and has starred in campaigns for our Lash Extension Effect and False Lash Effect FUSION mascara, Xperience range and Vibrant Curve Effect Lipgloss. Here she gives our blogger the skinny on what it’s like to be at the top of your game.


How did you get into modelling?
I was scouted on a school trip to the Clothes Show Live at Birmingham’s NEC when I was just 13. I was very young and innocent and knew absolutely nothing about fashion or modelling, but I must have stood out because I was so much taller than all my friends!

What do you love most about being a model?
Getting to travel to some of the world’s most exclusive locations is a privilege. One of my first jobs was a shoot for American Glamour on a beautiful, exotic beach in Mexico and I have also shot for Elle in St Lucia. I also get to work with some of the industry’s great photographers, such as Craig McDean on the Max Factor print work.

What makes a successful model?
I come from a theatrical background which has given me confidence as a model as I love the element of performance. After the photographer has told you the creative concept and Hair and Makeup have worked their magic, it is up to you to bring the story to life, and that is something I adore.

Which Max Factor campaigns have you most enjoyed working on and why?
I loved working on the Vibrant Curve Effect Lipgloss and False Lash Effect Fusion Mascara adverts as there was lots of dancing involved, which was hard work but very rewarding. I also thought the butterfly concept in the Xperience Weightless Foundation advert was incredibly pretty. It was a perfect expression of the product and I got to wear the pretty dress and float like a butterfly!

What is your normal makeup routine?
During the week I don’t wear much makeup as I have to wear so much being a model, but if I am going out and want to look glamorous, I focus on either my eyes or lips. Max Factor’s Smoky Eye Effect Eyeshadow is great if you want a sexy, smoky eye look. Otherwise I will just wear mascara and opt for a classic red lip.

What are your make-up bag must-haves?
Max Factor’s Lash Extension Effect mascara is perfect for my lashes. It makes them very sexy and full, giving them a feline edge without looking overly voluminous. The Xperience Weightless Foundation in Dark Gypsum gives my skin a healthy glow. I use a little concealer for blemishes and a good lip balm to hydrate my lips. My signature scent is Burberry Brit which is a very feminine fragrance with notes of pear, lime and peony.

Flying a lot can wreak havoc on your skin. How do you keep your complexion clear?
I always carry a mini toner, moisturiser and a floral spritz spray, which keeps my skin hydrated and also smells lovely.

Favourite fashion show?
It’s always exciting to walk in a Christian Dior show - they are really theatrical and sexy, despite the stress of having to walk in extremely high heels!

What new season swaps are you making as we move from summer to autumn?
In the summer I mainly wear nautical stripes as they bring out my blue eyes, but for autumn/winter I prefer a layered look, with lots of cashmere in shades of charcoal grey and black and asymmetric styling.

What is your top beauty tip?
Always curl your eyelashes before you apply your mascara as it makes you eyes appear much bigger and really fans out your lashes.

See more of Emma’s work at www.models1.co.uk


http://www.youtube.com/user/MaxfactorUK

Vibrant Curve Effect Lipgloss

False Lash Effect FUSION mascara

Xperience Weightless Foundation

Smoky Eye Effect Eyeshadow

Lash Extension Effect Mascara

Photographer: Jonas Bresnan

Bag some Summer Essentials!

Packing the perfect pamper pack for your summer get-away can prove tricky: Pesky airport regulations will only allow us gals to pack teeny weeny 100ml bottles in our hand luggage and a draining schedule of chilling out pool-side can mess with even the most militant make-up maestro’s beauty routine!

But when it comes to sun-down, whether you plan to be partying with pals or dining a deux, you’ll want to look glam and let’s not forget Facebook tag perfect!
Luckily, Max Factor has created the ideal Summer Beauty Essentials kit worth £25, which is completely free when you spend just £15* on Max Factor products.*

 Each compact candy striped travel tin contains:
Mini Masterpiece Max in Black 5.3ml
Mini Nailfinity in Disco Pink 4.5ml
Mini Vibrant Curve Effect in Bubbly 4.2ml
Mini Kohl Pencil in Black

So arm yourself with a couple of our latest must-haves, pick up your Essentials kit for free, then follow Max Factor's award-winning makeup artist Caroline Barnes’ top tips, to take your minis look to the max!

GET THE SUMMER ESSENTIALS LOOK
1 Lightly define your eye shape and line your lower lash line with a hint of Kohl pencil, and then open them out with two coats of Masterpiece Max Mascara.
2 Add a slick of Vibrant Curve Effect in Bubbly to the lips to create a summery pink pout.
3. Complete your look by painting nails with Nailfinity in Disco Pink.

All samples are available full size from Max Factor stockists.

And ladies, if you’re looking for inspiration on which products to choose in order to receive your free Summer Essentials, why not try:

Xperience Weightless Foundation
Fresh, beautiful skin is a must for summer and you can create a flawless looking base using Xperience Weightless Foundation. It delivers full to medium coverage but feels light and fresh on your face.

Max Effect Trio Eyeshadow
A low-maintenance works best for pool-side eyes, so create a simple wash over the lids with a neutral eye shadow such as the palest shade from Max Effect Trio Eyeshadow in Coco Crazy.

Miracle Touch Creamy Blush
When it’s summer everyone wants a fresh glow; a dab of Miracle Touch Creamy Blush in Soft Pink on the apples of both cheeks will give your look instant radiance.

All products are available at Boots.

*£15 must be spent in a single transaction. Available in larger Boots stores, while stocks last. Offer ends August 9, 2011.

Winners! False Lash Effect FUSION mascara

Thousands of beauty buffs entered our competition to bag one of 100 False Lash Effect FUSION mascaras for ultimate LENGTH and VOLUME lash glamour and we are super excited to announce the names of the lucky winners below.

If you’re name isn’t listed, don’t fret! You can still be in with a chance of snapping-up some must-have Max Factor products as we are currently running a competition to win every (yup every) product and shade from our smouldering Eye Effects collection.
This must-have tool-kit gives you all you need to perfect runway ready eyes, making catwalk cool simple and you, your own makeup artist.
Each party pack includes:

Step 1: 8 shades of Smoky Eye Effect Eyeshadow
Step 2: 6 shades of our NEW Liquid Effect Pencils
Step 3: 2 shades of NEW False Lash Effect Fusion Mascara

To find out how you can win click on the link now! Don’t forget to check out the Ts and Cs when you apply and get ready to take high-voltage eyes to the MAX!

False Lash Effect FUSION mascara winners

Amelia Clarke

Suzanne Burgess

Orlaith Mannion

Amelia Pearson

Genna Lode

Beverley Leek

Angie Allen

Inga Andersen

Andrea Lim

Laura Wildman

Kirsty Caffery

Jamie Gallant

Jade Vine

Kerry Kirkwood

Cheryl Dickson

Sumayya Ahmed

Nadia Mitab

Kayleigh Jennings

Christine Tatnall

Amanda Robertson

Stephanie Franklin

Tracey Rollings

Judith Luscombe

Florence Cross

Amanda Williams

Katie Bancroft

Rebecca Denyer

Alana Carruth

Catherine Pugh

Julie Henderson

Paula Sutton

Jeanette Purvis

Julie Brett

Victoria Yuill

Lisa Collins

Denice Copland

Lucy Martin

Diane Goulding

Fiona Brown

Diane Cole

Lorraine Devlin

James Benford

Zeshan Shabbir

Gill Saunders

Joanne Hunt

Danielle Graves

Katherine Daniels

Claire Parsons

Sarah Auguish

Kelly Koya

Michelle Lloyd

Helen Prest

Linda Savas

Sarah West

Kim Allen

Laura Aspil

Lyndsey Gill

Julie Thomas

Louise Paterson

Jennifer Thorpe

Margaret Dunlop

Nicola Blatherwick

Debbie Pickett

Victoria Smith

Julie Carley

Natalie Robbins

Emma Hughes

Claire Broony

Joanne Baldwin

Vicky Rowland

Lorraine Duff

Anne Benson

stacey Guilliatt

Joanne Wiggins

Eve Fleetwood

Avril Adams

P Patterson

Claire Tomlinson

Rebecca Heptonstall

Becky Patterson

Rosaleen Walsh

Anne-Marie Thomas

Sandra Gough

Isabelle Smith

Kate Downward

Leanne Amor

Lisa Pallett

Donna Brown

Mandy Moore

Christine Lungu

Brenda Farrell

Orlaith Freeman

Jigna Lakhman

Judy Stanton

Bethan Evans

Amy Mahon

Sherrie Yabsley

Hazel Christopher

Lynn Clarke

Fiona Craft

WIN THE EYE EFFECTS COLLECTION

Create high-impact eyes in seconds with Max Factor’s new Eye Effects Collection.

This must-have tool-kit offers you everything you need to perfect runway ready eyes, making catwalk cool simple and you, your own makeup artist.








Meet the Collection:


Step 1: Smoky Eye Effect Eyeshadow 

Sexy, smoky eyes are a cinch with this makeup bag must-have. The dual-ended applicator features two crayon tips – one to create a wash of colour across the lid, the other to shade and contour. A rainbow of complementary duos is available including the new Pink Plume and Blue Tempest shades, both available instore now.





Step 2: NEW Liquid Eye Effect Eye Pencils

Delivering a precision liquid line with the control of a pencil and featuring a built in smudger, our new miracle liner will enable you to create extra definition for show-stopping lined eyes. It comes in a range of super sexy shades, including Black Fire, Green Glow, Violet Voltage, Silver Spark, Lilac Flame and Brown Blaze.



Step 3: False Lash Effect FUSION Mascara

Max Factor’s latest lash wonder combines our biggest volumising brush with our best fibre lengthening formula, to give you up to 100% more LENGTH and VOLUME verses bare lashes. Apply the mascara to the lash base and sweep out to the tips for uber lash glamour.



WIN THE WHOLE COLLECTION:

Every week until September 30th we’re giving you the chance to snap up every shade in the entire collection. You'll be able to mix and match your way to ultimate eye impact with a dazzling array of combinations just waiting to be tried!

Each party pack will include:

Step 1: 8 shades of Smoky Eye Effect Eyeshadow
Step 2: 6 NEW Liquid Effect Pencils
Step 3: 2 shades of NEW False Lash Effect Fusion Mascara

To find out how you can win click on the link now! Don’t forget to check out the Ts and Cs when you apply and get ready to take high-voltage eyes to the MAX!

Top tips for festival style and beauty

Last weekend’s festival revelers had everything to contend with: arriving to muddy mayhem and leaving in sun-scorched heat. But while the weather might have been temperamental, the style stakes remained high and although wellies were mandatory footwear, a spectrum of fashion looks were out in force.
From boho-chic tea dresses to uber-short shorts teamed with cropped tees and cut-off waistcoats, the vibe was diverse but effortlessly cool. Beauty-wise, colour was a major player– with flashes of neon adding a summery splash to many a fiesta face.

A savvy mix of style and comfort is the key to a successful shindig season. So if you’re campsite-bound this summer, follow these top tips, which will ensure that you look fabulous from dawn until dusk.

Beauty
1. Max Factor’s Lasting Performance Foundation is the ideal base to your festival face as it offers an excellent level of durability. Boasting an eight-hour touch-proof system, it will keep your complexion looking flawless throughout the day.

2. Festivals are serious sleep deprivers, but you can keep your look fresh by applying Max Factor’s Mastertouch Concealer beneath your eyes. The illuminating formula will conceal dark circles helping you to look rested and alert. A quick dusting of Natural Minerals Bronzer over the cheek bones is another must for giving sleep starved skin a healthy glow.

3. For on-the-go eyes that are a cinch to apply but still have that all-important wow factor, add a flash of Max Colour Effect Dip-In Eyeshadow in Party Lime or Ultra Violet beneath your lower lashes and line your eyes using Max Factor’s new Liquid Effect Pencil in Black Fire for instant rock-chick cool.

4. Ultra long, volumised lashes are de rigueur at any shindig, so apply two coats of False Lash Effect FUSION mascara in Black for our ultimate fluttersome fix!

5. Give your lips a treat, applying Max Factor's Sheer Gloss Balm for a soft flush of colour and a gorgeous balmy feel.

Fashion
1. As the weather at UK festivals is notoriously unpredictable, footwear requires some serious thought. Forget flip-flops and instead plump for a pair of cowboy boots or, if the rain stays away, some canvas high tops. Both will keep your tootsies comfy when you’re getting down to the sounds. Add a pair of over-the-knee socks for a cheeky take on school girl cool.

2. Mini tunic dresses are bang on trend this season and make for a stylish but low-maintenance look. Pair yours with a chunky knit cardigan after hours and keep waists cinched in with a wide leather belt.

3. Shorts are another go-to look this summer. Opt for an embellished pair to add a touch of glam to your ensemble.

3. A lightweight parka jacket might not make the ultimate style statement but it will keep you dry and can be easily stowed away when the sun comes out. A quintessentially English wax jacket is another firm favourite on the style scene

5. Hide less-than-fresh tresses with a head scarf or give your hair a good blitzing with some dry shampoo.

6. We never thought we’d say it, but bum-bags are back in fashion and make the perfect pouch for all your festival essentials. Pack yours with everything you need to keep your makeup topped up and don’t forget to pack lip balm and a travel mirror.